Why Your Coaching Package Is Too Cheap (and What to Charge Instead)
A straightforward framework to price your services based on value, not hours.
Most coaches underprice because they calculate by the hour. But coaching isn't a commodity — it's a transformation. If you help a client double their revenue, charging $100 per session is a steal. Here's a better approach.
Start with the outcome. What is the financial value of solving your client's problem? If you help a consultant land a $10k contract, your fee should reflect a portion of that. I use a 10-20% rule: charge 10-20% of the expected outcome.
For example, my 3-month program costs $3,000. Most clients see a $15k-$30k increase in revenue. That's a 10-20% fee. Nobody complains. Test this by raising your prices 30% this month. If you lose clients, you were overpriced. If you gain, raise again.